A Smartass Education

Telling your perspective clients or anyone that their websites sucks
is very hard to do. You don’t want to say the wrong thing and anger
them but you also want them to know that it needs some changes (It
sucks!).

1. Your website needs to be optimized so that it’s picked up by the search engines while still appealing to your visitors.

2. Your website has great information, though it could use a touch up to make the information more accessible.

3. Your website looks great but it is worthwhile to check out your
competitors and see what they are doing different (point them to some
outstanding site).

4. Your website would get a lot higher conversion if you change a
few things…(tell them few suggestions). These changes would also make
the website more search engine friendly.

5. I’m sorry but your website is search engine friendly or does it
appeal to the end-user. It would be best if you did a complete
redesign. Some changes I would make are.(give example of some majors
changes you would make)

There never is a good way tell someone their website sucks, but there are less harsh ways.  Or if you are like The Smartass, you will just have the gift of BS and will be able to just show them their site sucks by showing them some of your own pages.